How The History Of SEO Can Make You Money

Posted on Thursday, May 18th, 2017

 A quick one on SEO…

SEO is a marketing term which focuses on growing visibility in organic search engine results. Technical and creative elements improve rankings, drive traffic, and increase awareness in search engines. There are many areas in which you can improve your SEO, like using keywords on your page or the way other sites link to you on the web. Sometimes SEO can simply be ensuring your site is built in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Push Beyond we believe these principles go hand-in-hand.

This infographic allows you to understand the development of SEO and how you may need to update the way you’re optimising your site as things have changed since the very beginning, especially since the introduction of location services and social media.

Alternatively, you can download the free infographic to share with your friends and colleagues here.

The Timeline

1998 – Discovery of business models based entirely on organic search

1999 – First Internet consultant calls himself an SEO

2000 – SEOs convene to examine Google patents

2001 – Link farmers create industry-based web directories

2002 – SEOs discover keyword ranking advancements

2003 – Theory of ‘keyword density’ discovered

2004 – SEOs discover Google Local search results

2005 – Golden age of keyword meta-data ends

2006 – SEOs at publicly flogged for search violations

2007 – Web developers and SEOs clash over use of CSS Markup

2008 – HTML page title optimisation a top ranking factor

2009 – Local search era begins

2010 – Widespread acceptance that social media signals are search ranking factors

2011 – Golden Age of revenue based SEO strategies begins!

Some extra useful facts on SEO

  • There are 87 billion searches per month in Google

  • And 1.7 Billion searches per month on Twitter

  • 80% of agencies say social media has an impact on search marketing

  • 54% of companies expect to spend more in SEO