How The History Of SEO Can Make You Money
Posted on Thursday, May 18th, 2017
A quick one on SEO…
SEO is a marketing term which focuses on growing visibility in organic search engine results. Technical and creative elements improve rankings, drive traffic, and increase awareness in search engines. There are many areas in which you can improve your SEO, like using keywords on your page or the way other sites link to you on the web. Sometimes SEO can simply be ensuring your site is built in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Push Beyond we believe these principles go hand-in-hand.
This infographic allows you to understand the development of SEO and how you may need to update the way you’re optimising your site as things have changed since the very beginning, especially since the introduction of location services and social media.
1998 – Discovery of business models based entirely on organic search
1999 – First Internet consultant calls himself an SEO
2000 – SEOs convene to examine Google patents
2001 – Link farmers create industry-based web directories
2002 – SEOs discover keyword ranking advancements
2003 – Theory of ‘keyword density’ discovered
2004 – SEOs discover Google Local search results
2005 – Golden age of keyword meta-data ends
2006 – SEOs at BMW.de publicly flogged for search violations
2007 – Web developers and SEOs clash over use of CSS Markup
2008 – HTML page title optimisation a top ranking factor
2009 – Local search era begins
2010 – Widespread acceptance that social media signals are search ranking factors
2011 – Golden Age of revenue based SEO strategies begins!
Some extra useful facts on SEO
There are 87 billion searches per month in Google
And 1.7 Billion searches per month on Twitter
80% of agencies say social media has an impact on search marketing
54% of companies expect to spend more in SEO