Price Comparison Websites

Bringing years of experience from leading commercial development, trading, product development and strategy in the fast moving Price Comparison Business sector.

Price Comparison Business Specialist

Our founder Steve Willey, has many years of experience working in the fast moving and rapidly growing Price Comparison sector.  This experience started in 2005, working for, serving as Commercial Director for a challenger brand to the market leader  In 2007, Steve was approached to join MoneySupermarket as Head of Credit Cards and Payments, successfully growing the revenues of this key business vertical by 32% during credit-crunch era trading.  Steve, then moved to lead Group Product Development, leading internal change management programmes, international market entry reviews, and acting as the Voice of the Customer in developing a series of new products, services and initiatives focused on growing operating revenues.  Steve’s role broadened to include online trading and conversion optimisation, Customer experience, innovation and leading a technology change programme to migrate the organisation’s technology platform to a unified Customer experience, new system architecture and technology and more agile development methodology to enable rapid speed to market of new initiatives.  During this period, MoneySupermarket revenues grew by £65million.


Since leaving MoneySupermarket, Steve has continued to advise Private Equity houses and Venture Capital investors on the opportunities that the Price Comparison industry represents in the UK and internationally.

Steve also created and manages the Global Price Comparison Industry Discussion And Networking Group on LinkedIn.

If you would like advice concerning the Price Comparison industry, Steve can help with

  • Advising your price comparison business on new initiatives, or optimising trading performance
  • Understanding where revenue opportunities lie, or how you can maximise the opportunity of price comparison as a financial services or insurance product provider
  • For investment houses, understanding the price comparison marketplace and trading dynamics