Brand Refresh And New Website For Minchin Fellows Estate Agents
Posted on Monday, February 17th, 2014
Leading independent estate agent, Minchin Fellows push beyond the norm by transforming brand and website to create customer focused journey
Premier leading independent estate agency, Minchin Fellows, have employed the talents of Cheshire based web and digital marketing agency Push Beyond to rebrand with a bang; pushing the barriers of traditional estate agency with the launch of a new customer focused website.
Briefed by Phillip Minchin, co-founder of Minchin Fellows, Push Beyond were tasked with transforming the previous website look and feel to reflect the in-branch ‘Minchin Fellows’ customer experience, or as they define it – The Minchin Fellows Way.
Minchin states; “We are quirky, different from the rest; a truly customer focused estate agency. We are incredibly excited about our business, we have much room to grow in helping us to further increase our ability to fully cater for todays modern day house purchaser, vendor, tenant and landlord. We wanted our brand identity and website to reflect this. Stepping up to the challenge with relish was Push Beyond, (www.pushbeyond.co.uk) a new and innovative Cheshire based web and digital marketing agency. Steve Willey, founder and former Director of Customer Propositions and Development at MoneySupermarket.com, states; “The agency’s raison d’etre is to focus on providing clients with fantastic solutions, transparent pricing, and value for money compared to other agencies.”
Phil Minchin explains his reasons for choosing the team at Push Beyond; “On meeting Steve and Push Beyond, we were blown away by the energy and enthusiasm for our business. They exceeded all expectations; they designed, built and launched the new website in just 6 weeks, and this included the Christmas and New period! We started 2014 brilliantly with this fresh new proposition. It showcases our fantastic team, service, and places all the properties within this eye catching yet incredibly user-friendly platform. We are deeply proud of it; the measure of something great is through the feedback we have received from our customers and we are thrilled to say that they LOVE it!”
Minchin added “Moving forward into 2014, we were keen to understand the value of our own dedicated website vs. Rightmove et al. This was made possible by Push Beyond providing website analytics and training us on how to use them.”
“Already, we are able to see that we are driving more direct traffic than Rightmove which is hugely exciting.” Willey added “This was a fantastic project to work on, the team were a delight to work with, and our lives were made easier by their enthusiasm for the new site, their thoughts and contribution. We are truly delighted and proud of the result and feedback from Phil, his team and their customers”.
Steve adds; “We are meeting more and more businesses who are seeking true value from their Digital Marketing and Web Agencies. There are many opaque practices designed to charge clients for everything they do. Our aim is to change that by providing value across a range of services, and the rapid growth in our client roster is demonstrating that this is something they want too.”