Mobile-Friendly Google Algorithm Update

Posted on Tuesday, April 21st, 2015

Mobilegeddon is upon us, but how much will it affect your website? If your website isn’t mobile friendly – you might want to think about changing it pretty sharpish!

Today, Google is to release an update to its mobile search algorithm. When a user searches using their mobile phone, the algorithm will amend the order in which websites are ranked. If your website automatically re-sizes the website to fit a mobile phone screen, has easily clickable links and easy to read text, Google will favour your website and as a result, will rank you higher in the search results.

According to Business Insider, a massive 60% of online traffic comes from mobile and the new algorithm update dubbed ‘Mobilegeddon’, could have disastrous repercussions on millions of websites worldwide.

Even though Google pre-warned webmasters back in February, there are many businesses that are still unaware of these impending changes. Hibu, a local directory and advertising provider, published a study they had conducted on small businesses in both the US and UK at the tail end of 2013. Hibu found an unsettling 45% of UK small businesses still hadn’t invested in a mobile optimised website.

Google values quality content, of course, but they also highly value quality user experience. Mobilegeddon will ensure that quality user experience is constantly at the forefront of any business’ mind. Google have invented a handy new tool so you can check how optimised your site is by using their Mobile-Friendly Test. The tool first analyses your site’s URL and gives you an overview of the most prominent problems with your website optimisation (or lack of!) the tool also shows you how a GoogleBot would view your page on a mobile phone.

If your website isn’t optimised for mobile or you’ve seen a drop in traffic, don’t panic! Here at Push Beyond we can help you figure it all out and get your ranking back on track. Our search professionals are happy to discuss any requirements and offer a no obligation quote.


Contact Us to find out how we can help with your mobile needs