The BEST Digital Transformation Tactics
Posted on Wednesday, May 10th, 2017
There’s a million things you can do in digital to transform your business. Mobile apps, Social strategy, SEO, CRO, PPC, Video, VR… the list is endless. To save you the trouble of researching them all yourself, we’ve compiled the 7 best digital tactics you should be using to grow your business.
- Mobile Apps: 76% of people in the UK now use their mobile as their primary digital device. An app is one of the easiest ways to ensure your business is mobile + tablet compatible.
- SEO: 72% of consumers who did a local search visited a store within five miles. The best way to be seen is to be at the top of Google.
- PPC: Businesses make an average of £2 in income for every £1 they spend in AdWords, with PPC visitors being 50% more likely to purchase something than organic visitors.
- Social Media: 80% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Use social media as an effective customer service tool to increase brand engagement and win new customers.
- Email: People who buy products marketed through email spend 138% more than people that do not receive email offers.
- Automation: 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.
- Content: Personalised content is extremely important as it helps consumers remember a brand and encourages them to engage more personally. 56% of marketers believe that personalised content promotes higher engagement rates.
Ideally you need to recruit an agency to implement these tactics to ensure you’re not overpaying or using an unnecessary strategy. Push Beyond is a full service digital agency with over 18 years experience in digital, so trusting us to do the job is easy as pie.