Are Video Ads Apart Of Your Digital Budget?
Posted on Wednesday, May 3rd, 2017
Did you know that investments in video have increased by 67% since 2015?
Data shows that companies plan to spend over £7 million on digital and mobile video ads this year, which is a 67% increase from 2015.
*includes mobile ads
Studies conducted by Advertiser Perceptions asked 358 US companies of various industries, how much they spend on digital and mobile video, as well as their spending plans for the years 2015 through to 2017. The average showed that they spent around:
- 2015 – $5.6 million on digital and mobile video ads
- 2016 – $6.8 million on digital and mobile video ads
- 2017 – $9.4 million predicted spend
With these figures in mind, other brands have dedicated over half their digital budget in the past two years to video. The standard spend this year on video alone will be 56% of the digital budget.
Push Beyond increasingly invests in video, a great case study being our recent launch of Graham Wilson’s website: Change Pro. The website teaches those wanting to further their project leadership skills through a video subscription platform. We also have a plethora of video content that will be released shortly to our website and social media streams, planning for the double-digit growth in video ad spend through to 2020.